Privacy and Analytics

Google Analytics 4

mezu uses Google Analytics 4 to understand how visitors use the size converter, which pages are useful, and where the product needs improvement. Analytics events are limited to product interactions such as searches, size selections, copied result links, related conversion clicks, and source-link clicks.

mezu does not send names, email addresses, account IDs, payment data, or body measurements typed by a user to Google Analytics. The events use page and interaction context such as pair slug, gender, category, quality bucket, result count, or outbound host.

Consent mode

Analytics storage is denied by default. The Google tag receives Consent Mode v2 default values before any analytics config command runs. While analytics storage is denied the tag sends a cookieless page view: it records that the page was viewed, but no analytics identifier is written to or read from this browser. If you allow analytics, only analytics storage is granted and a Google Analytics identifier is then stored; advertising storage and personalization remain denied either way. If you reject it, the denied state remains in place and measurement stays cookieless.

Your choice is stored in this browser's local storage under a mezu-specific consent key. It is used only to remember whether the banner should appear again and which consent state should be sent on future visits.

Retention and opt-out

Google Analytics retention and deletion controls are managed inside the Google Analytics property. You can opt out on this site at any time by choosing "Reject analytics" above. You can also clear this site's browser data to remove the saved local choice and see the banner again.

Contact

If you need a privacy-related change for this site, contact the site owner through the project channel that brought you here.